2010 Cooney Center Prizes for Innovation in Children's Media

Key Tags:  innovation, prize, competition, Mattel, Skild, literacy, mobile, The Electric Company

The goals of the Cooney Center Prizes for Innovation are to identify, inspire, nurture, and scale breakthrough ideas in children's digital media and learning. The program will annually award cash prizes and provide ongoing business planning support and mentorship to a new generation of children's media entrepreneurs and visionaries.

Prize Categories

In 2010, the Joan Ganz Cooney Center and Sesame Workshop challenged innovators nationwide to submit applications in the following prize categories:

• Breakthroughs in Mobile Learning

  In 2010, applicants were invited to submit projects that push the current boundaries of mobile learning. The winner received $50,000 to put towards development of their project, as well as other supports that will help scale the project.
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• Breakthroughs in Literacy Learning: Innovate with The Electric Company

  Applicants were invited to submit ideas for a digital media experience that will promote literacy learning among struggling readers using Sesame Workshop's revival of the iconic literacy show, The Electric Company. The winner received $10,000 and the opportunity to work with Sesame Workshop to turn their idea into a possible product that could reach children and families nationwide.
• For more information on the National STEM Video Game Challenge, please visit the Cooney Center Prizes website.

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