Playtest with Kids with the Children’s Media Association

On September 8, 2022, The Children’s Media Association Bay Area Chapter hosted a virtual event featuring the Playtest with Kids toolkit. The free interactive resource from the Joan Ganz Cooney Center features methods and case studies to help teams get actionable insights when playtesting their products with children.

Moderated by Lori Takeuchi (Vice President of the Children’s Media Association of the Bay Area), the panel featured Courtney Wong Chin (Noggin), Robert Tom Kalinowski (Age of Learning), Sharon Rylander (Square Panda), Kiley Sobel (Duolingo), and Cathy Tran (UX Researcher & Design Strategist)

They shared what they’ve learned about how to effectively gather insights from kids—both in-person and remotely—how playtesting has impacted their product design, as well as some funny stories from sessions.

We are grateful to our colleagues at CMA – Bay Area for hosting this event, and for making this video available to the Cooney Center audience.

 

The Children’s Media Association is a nonprofit community that connects the dots across all corners of the children’s industry, with chapters in New York, Los Angeles, and the Bay Area. Members can participate in workshops and panels, professional seminars, and networking opportunities. Learn more about CMA at childrensmediaassociation.org and sign up for access to a library of even more great video content!

 

 

 

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