Tag Archives: 10th anniversary

Attention all designers, developers, and researchers: Almost 50 years ago, Joan Ganz Cooney submitted a proposal to the Carnegie Corporation that led to the creation of Sesame Street. Inspired by a conversation with Lloyd Morrisett about how children were so captivated by television that they were effortlessly learning advertising jingles, she conducted interviews with cognitive psychologists, preschool educators, television producers, and filmmakers to explore how this new medium could be harnessed to help young children learn to read and write.…