Tag Archives: augmented reality

On July 6, 2016, Niantic, Inc. released Pokémon GO, which quickly became one of the most popular mobile game apps in history. In this location-based mobile game, players use the GPS capabilities of their smartphones or tablets to navigate an avatar within a virtual world that is overlaid on top of the real world. As players move about in the real world, their avatar moves through the game world, and they can locate, capture, battle, and train virtual monsters called Pokémon—with names…

In recent years, augmented reality (AR) toys have gained increasing prominence at the International Toy Fair held in New York. Many of the industry’s biggest players have launched AR lines: Mattel’s Apptivity products build upon the strength of existing brands such as Batman and Hot Wheels; Hasbro’s Lazer Tag works with a compatible app to insert digital targets into the user’s environment; and the toys in Disney’s DreamPlay line, launching in the U.S. this fall, will enable kids to play…