Tag Archives: marketing

This post originally appeared on Playwell’s website, and appears here with permission. As 2012 came to a close, the children’s media and marketing industries saw a flurry of activity from the Federal Trade Commission. In December alone, we saw reports on mobile apps (“Mobile Apps for Kids: Disclosures Still Not Making the Grade”) an updated Children’s Online Privacy Protection Rule, and a new report on food marketing to children and adolescents. None of these were unexpected, and savvy industry experts…

When I was in Toronto a few weeks ago for the Sprockets panel on transmedia, I had the chance to walk (ok, run) through the Tim Burton exhibit in the new TIFF building. This exhibit reminded me of a few things. First, that I am way overdue for a re-viewing of Edward Scissorhands. Second, that trips to the museum have been replaced with trips to the grocery store since I left New York and had a baby. And finally, the…