Tag Archives: marketing

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Children’s Media and Marketing – 5 Issues to Watch in 2013

This post originally appeared on Playwell’s website, and appears here with permission. As 2012 came to a close, the children’s media and marketing industries saw a flurry of activity from the Federal Trade Commission. In December alone, we saw reports on mobile apps (“Mobile Apps for Kids: Disclosures Still Not Making the Grade”) an updated […]

An Ode to QR Codes

When I was in Toronto a few weeks ago for the Sprockets panel on transmedia, I had the chance to walk (ok, run) through the Tim Burton exhibit in the new TIFF building. This exhibit reminded me of a few things. First, that I am way overdue for a re-viewing of Edward Scissorhands. Second, that […]