Tag Archives: oral health
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Getting your child to brush? There’s an app for that!
February 10, 2014
As a parent of a 4-year-old, I know that mobile apps are a) incredibly popular with preschoolers and b) that getting my daughter to brush her teeth twice a day is HARD. In my professional role as VP of Digital at The Ad Council, I recently had the opportunity to work on developing Toothsavers, a mobile app for our Children’s Oral Health campaign. The challenge for this campaign was to motivate parents to take action to reduce their children’s risk…
