Tag Archives: proposal

You may have heard that television programming in the 1960s was called a “vast wasteland.” by then-FCC Chairman Newton Minow. From the beginning, Lloyd Morrisett and I were both convinced that television – which was capturing the attention of children as nothing else was – did have the power to educate as well as to entertain and we set out to prove it. It was back in 1966 when I wrote my original report, The Potential Uses of Television in…