Tag Archives: sandbox summit
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Experiences Rule Products at the Sandbox
April 20, 2012
This year’s Sandbox Summit, hosted by MIT on April 17th and 18th, ranged from the very low tech (a live action card game) to very high tech FlickerLab’s new live (animation studio). Despite the diversity of participants, there was one recurring theme: kids need and expect experiences rather than products. And for producers and developers, that requires new ways of synthesizing ideas. The first keynote speaker and CEO of Callaway Digital Arts, Rex Ishibashi, argued that while the ecosystem of…