Tag Archives: the electric company

Today, The Electric Company will re-launch its third season with an all new transmedia story, “The Adventures of The Electric Company on Prankster Planet.”  Airing in a new segment at the end of the TV series and a new area of the website, this transmedia story engages and immerses participants in an experience through multiple forms of media, each element making a unique contribution to the story. Here, key members of the interdisciplinary team behind this new transmedia effort share…

Last spring, my company Dreamkind won the first Cooney Center Prize for Breakthroughs in Literacy Learning. Thanks to the Cooney Center, Sesame Workshop and the Electric Company, there are lots of good things to report since we won the award. Most importantly, as a result of winning the contest, we were able to meet and collaborate with a bunch of really talented producers from The Electric Company. We proposed different ideas to them, exchanged concepts about developing educational gaming curricula…

I was asked by the Cooney Center to share my thoughts about winning this year’s Prize for Breakthroughs in Literacy Learning: Innovate with The Electric Company. When I found out we won, I immediately called my wife and kids to let them know. I have four kids and the three oldest — Hannah (7), Isaac (5) and Josh (3) — are huge, I mean really huge, Electric Company fans. My youngest, Gabriella (1), is too young for TV, but I’m…

The 2010 NBA Championship was not the only prize on the line at the Los Angeles Staples Center, on June 16, as four finalists competed in a quick pitch competition to win the first-ever Cooney Center Prizes for Innovation in Children’s Learning. Hosted by the Entertainment Software Association at its annual Electronic Entertainment Expo (E3), the Cooney Center Prizes mobile learning category culminated in a quick pitch competition where each finalist presented their concept and engaged in a Q&A session…

Reprinted from Gary’s Blog, May 2010. Gary Knell, Sesame Workshop’s President and CEO reports on his visit to the FCC: It’s not every day you get to go to the FCC. But today, Elmo needs a chaperone. In February of 2009, Congress passed a bill which authorizes the FCC to create a National Broadband Plan which aims “to ensure that all people of the United States have access to broadband capability.” Today, FCC Chairman Julius Genachowski, Elmo, and I, will…