Tag Archives: the pass-back effect

April 2010 Over a year ago, we began to notice something we couldn’t ignore.  We noticed it in grocery stores and on the subway.  We noticed it at shopping malls and in coffee shops.  What we noticed was children – even very young children – playing on devices that weren’t specifically designed for them.  The iPhone and iPod Touch revolution had hit the masses – and seemed to be including children as young as 3.  While it felt counterintuitive that…