Tag Archives: toys

Researchers and practitioners have long known that when it comes to digital media for kids, quality is key. But what does it mean for a children’s app to be good or bad? How do specific features and design decisions affect the children who engage with them? If parents want to find high-quality content, what exactly should they be looking for? As part of a team of collaborators at Microsoft Research, the University of Michigan, and the University of Washington, I…

Last week, Sandhya Nankani wrote about the White House Conference on gender and diversity in toys. Here she describes the toy industry’s efforts to break down existing stereotypes and create new narratives that empower girls.   The toy world is abuzz with the recent launch of the newest Barbie doll, modeled after Misty Copeland, the first black female principal dancer at the American Ballet Theater. The doll is a part of Barbie’s Sheroes collection, which celebrates female heroes who “like…

In recent years, augmented reality (AR) toys have gained increasing prominence at the International Toy Fair held in New York. Many of the industry’s biggest players have launched AR lines: Mattel’s Apptivity products build upon the strength of existing brands such as Batman and Hot Wheels; Hasbro’s Lazer Tag works with a compatible app to insert digital targets into the user’s environment; and the toys in Disney’s DreamPlay line, launching in the U.S. this fall, will enable kids to play…

This post was originally published on 360kid’s blog and appears here with permission. For more than a decade I’ve been going to the annual NY Toy Fair, and I go primarily for one reason. To check out the latest technology toys. I’ve seen some amazing toys over the years, as well as hundreds, maybe thousands of other toys that just didn’t make the cut. This year a few new tech toy products caught my eye, and I’d like to share…

Every February, children’s entertainment professionals from around the world converge in New York as the overlap of Toy Fair, Engage Expo and KidScreen Summit turn the city into a veritable stomping ground for those of us in the kids business. And every year, I can hardly wait to hear about the trends and see the products that will entertain children throughout the year ahead. This year did not disappoint! Surprisingly, the product that most interested me this year came from…

It may come as no surprise that kids want gadgets over toys this holiday season. According to the Duracell Toy Report, the top 10 most wanted toys for Christmas among kids 5-16 are squarely focused on tech, with iPhones, iPod Touches, and iPads topping the list. Read full article, Children Want Gadgets Not Toys for Christmas