Sesame Workshop Launches Caring for Each Other Initiative
March 20, 2020
As a result of COVID-19, families around the world are struggling to adjust, adapt, and keep each other safe. In response, Sesame Workshop is launching the Caring for Each Other initiative – a commitment to supporting families for the duration of this crisis. Through this initiative, we will be introducing brand new content from Sesame Street and Streets around the world, as well as an online hub at SesameStreet.org/caring offering a rich array of free resources to support children and families.
- On Sesame Street, we will be creating video messages of love and kindness, activities and virtual play dates featuring the Sesame Street Muppets (launching soon). Families can also now watch full episodes on HBO and PBS, with an expanded offering of free on-demand episodes of Sesame Street on PBS KIDS digital platforms
- On Streets around the world, we are developing brand new content on healthy habits like handwashing and how taking good care of yourself means taking good care of others, which will be available globally – in English and a wide range of languages – in the coming weeks
- Online, we are providing resources designed to help parents provide comfort and manage anxiety, as well as help with creating routines, fostering playful learning at home, and staying physically and mentally healthy
In the coming days, Sesame Workshop will be actively reaching out with more information about how to support, share, and distribute these critical resources.
Our mission to help kids everywhere grow smarter, stronger, and kinder remains and we are committed to helping families navigate through this crisis, as long as it continues. Now, more than ever, let’s work together to extend the Sesame spirit – particularly, strength and kindness – to the kids in our lives and each other.
Please visit SesameStreet.org/caring to learn more.