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Check out what the Cooney Center staff are covering in the realm of digital kids’ learning. Do you have an idea you’d like to see covered? Let us know!

The Most Successful Edtech Business Plan You’ve Never Read

by Jennifer Carolan
January 17, 2020

This article was originally published on Medium in 2016 when Sesame Workshop joined forces with Reach Capital to invest in emerging companies innovating in education, health, and social welfare for children, and appears here with permission. We are honored to partner with Sesame Workshop, one of the world’s most innovative, venerable … 







Wiring Up

“Let the learning flow!” (…and other proven framing strategies)

by Jessica Moyer
January 8, 2020

To get people thinking differently about the importance of connecting STEM learning environments, and to increase public engagement in the issue, we need to start talking differently. Empirically tested strategies for how to do this are presented in a free, user-friendly communications toolkit called Wiring Up: Strategies for Talking about Connecting … 







A Blueprint for the Future

by Michael Levine, PhD and Michael Preston, PhD
January 6, 2020

The Potential Uses of Television in Preschool Education provided a rationale, initial research base, and blueprint for the Children’s Television Workshop, now known as Sesame Workshop. Joan Ganz Cooney envisioned a program with such broad appeal that it would reach all children, especially those living in disadvantaged neighborhoods. Sesame Street … 







The Power of an Idea

by Vartan Gregorian
December 18, 2019

In the annals of American philanthropy, the most successful endeavors usually come out of a confluence of vision, expertise, and financial support. This is the case in the development of the world’s most beloved educational television program, Sesame Street. It was Joan Ganz Cooney who came up with the revolutionary … 







Carrying a Vision Forward

by Jeffrey D. Dunn
December 15, 2019

When Joan Ganz Cooney began her study, I don’t think she could have imagined that the path she started down would one day become the longest street in the world. Her 1966 report is much more than a treasured heirloom in the Sesame family. In many ways, it’s our sacred … 







A Timely Experiment in Television and Education

by Lloyd Morrisett
December 10, 2019

In the spring of 1966, Joan Cooney completed her landmark study of television and early education for the Carnegie Corporation. It was entitled The Potential Uses of Television in Preschool Education. The 1960s created a climate for social change and encouraged people to seek it. Television had become the medium … 







A Letter from Joan Ganz Cooney

by Joan Ganz Cooney
December 9, 2019

You may have heard that television programming in the 1960s was called a “vast wasteland.” by then-FCC Chairman Newton Minow. From the beginning, Lloyd Morrisett and I were both convinced that television – which was capturing the attention of children as nothing else was – did have the power to … 







The Report that Started It All

by Catherine Jhee
December 6, 2019

The Joan Ganz Cooney Center at Sesame Workshop is thrilled to present a newly reformatted version of Sesame Street co-founder Joan Ganz Cooney’s still-relevant 1966 report to the Carnegie Corporation of New York. The Potential Uses of Television for Preschool Education made a convincing case for the power of television to prepare children, … 







Love Letters for Computers

by Linda Liukas
November 15, 2019

I fell in love the moment my dad brought our first clunky computer home. Like many other children who grew up in the 1990s, I grew up using computers to write stories and explore the Internet. The term “computer science” conjured a dark cloak of mystery, with a hoodie, or … 







Can Public Media Level the Playing Field for All Kids?

by Catherine Jhee
November 5, 2019

When Sesame Street first went on the air in 1969, it was part of a movement to help public media reshape what then-FCC Chairman Newton Minow called “the vast wasteland” of programming. Today, more children have access to their own smartphones and tablets than ever before, and almost any kind …