Market Scan Report: D Is for Digital

by Carly Shuler, Ed.M.
December 16, 2007
Download the report(3 MB)
Download Executive Summary(145 KB)

d-is-for-digital-cover-pageCooney Center Fellow Carly Shuler, an expert in children’s media and the educational toy industry, conducted a scan and analysis of the children’s interactive media environment with a focus on mass marketed products for children aged 3 to 11 that promote learning. The report documents key factors influencing the current market environment and offers recommendations to expand educational uses of digital media for industry action. The paper was released on January 8, 2009 at the International Consumer Electronics Show’s Sandbox Summit in Las Vegas.

 

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