Tag Archives: creative play

4 result(s)

Flipping the Script – Getting Kids Off the Couch and Creating TV with TeleStory

by Andy Russell
October 10, 2014

What if we could reimagine the iPad as an augmented reality camera for kids to act out their own stories – a costume box for the 21st century? Introducing: TeleStory You’ve all heard the stats. One in three American kids are obese or overweight and will suffer from diabetes at … 







Enlivening Play with Augmented Reality: Some Core Questions

by Meredith A. Bak
September 16, 2013

In recent years, augmented reality (AR) toys have gained increasing prominence at the International Toy Fair held in New York. Many of the industry’s biggest players have launched AR lines: Mattel’s Apptivity products build upon the strength of existing brands such as Batman and Hot Wheels; Hasbro’s Lazer Tag works … 







Inventing (Playful) Invention: Four Steps to Designing Toys for Creative Play

by Andy Russell
October 12, 2011

Picture for a second the first thing you ever constructed, designed, prototyped, or invented. If you’re like most of us, there’s a pretty good chance that you built your idea using toys like LEGOs, Play-Doh, Lincoln Logs, or perhaps, to your parents’ dismay, a mix of all of the above … 







Toontastic’s New Summer Travel Story Contest

by Catherine Jhee
July 27, 2011

We’re always happy to spread the word for our Cooney Center Prize finalists — especially when they have exciting new projects and updates to share. This week, Andy Russell and Thushan Amarasiriwardena of Launchpad Toys have partnered with Wired’s GeekDad to announce a fun new contest: Kids and their parents …