Tag Archives: sesame street

17 result(s)

A Letter from Joan Ganz Cooney

You may have heard that television programming in the 1960s was called a “vast wasteland.” by then-FCC Chairman Newton Minow. From the beginning, Lloyd Morrisett and I were both convinced that television – which was capturing the attention of children as nothing else was – did have the power to educate as well as to […]

The Report that Started It All

The Joan Ganz Cooney Center at Sesame Workshop is thrilled to present a newly reformatted version of Sesame Street co-founder Joan Ganz Cooney’s still-relevant 1966 report to the Carnegie Corporation of New York. The Potential Uses of Television for Preschool Education made a convincing case for the power of television to prepare children, particularly in underserved communities, to […]

Can Public Media Level the Playing Field for All Kids?

When Sesame Street first went on the air in 1969, it was part of a movement to help public media reshape what then-FCC Chairman Newton Minow called “the vast wasteland” of programming. Today, more children have access to their own smartphones and tablets than ever before, and almost any kind of content they might want […]

Diversity: Brought to you by the letter E: Exposure & Empathy

Thanks to the wonderful Dr. Jessica Piotrowski on behalf of the Center for Research on Children, Adolescents, and the Media in Amsterdam as well as Northwestern’s Center for Media & Human Development and the Joan Ganz Cooney Center, I was fortunate to be part of a preconference of the International Communication Association’s Children and Media […]

Happy Anniversary, Sesame Street!

Forty five years ago today, the first episode of Sesame Street aired on PBS. As we celebrate the many ways that our friends Grover, Big Bird, and the rest of the gang have changed the landscape of children’s media for so many generations, all of us at the Joan Ganz Cooney Center would like to […]

Can Video Games Unite Generations in Learning?

What makers of technology for early education can learn from Sesame Street. Whether you’re at a restaurant or on an airplane, you can’t miss changes in adult-child interactions from just a generation ago. Everyone is plugged in. It seems almost quaint to see kids and adults engaged together in screen-free play. Four-year-olds now consume three hours […]

The SpongeBob Hoopla

Yes, this is another piece about the SpongeBob study. I wanted to provide my thoughts on it both from a scientific research perspective, but also as someone who has to help make production decisions even when there is not enough time and resources to do a thorough scientific study. Often we have to hypothesize about […]

Sesame Workshop and 9/11

“There was a lot of emotion around 9/11, but of course there was no clear path on what to do with this.  But we had this show, this incredible entryway into homes that had credibility amongst parents and children.  How could we best use it?” -Dr. Lewis Bernstein, Executive Vice President of Education and Research […]

The Power of Storytelling

According to research by the Kaiser Family Foundation, the typical American child — age 8 to 18 — spends no less than seven and a half hours a day engaged with media. According to research from Sesame Workshop and the Joan Ganz Cooney Center, younger children are also consuming media heavily — about 4 hours […]

Then and Now

This post was written for the Learning at Hollywood Forum that took place at USC in May 2011.   My hope for this forum is that it helps realize, in some concrete way, the vision of the Joan Ganz Cooney Center. At this moment in time — the birth of the digital era — it […]