On January 24, the Joan Ganz Cooney Center released the results of a national survey of more than 1500 parents of children ages 2-10, and their perceptions of educational media use at home. Read on for slides from the Learning at Home Forum last week and highlights from the report.
We were thrilled to see a standing-room only crowd at our venue, the second floor galleries at McGraw Hill in midtown Manhattan. Michael Levine welcomed the audience and provided an introduction to our Families and Media Project.
Author Vicky Rideout then took the stage to introduce the report and to discuss some of the key findings.
The room was full of children’s media producers and researchers. Many were surprised by some of the key findings, including the drop-off in educational media use that occurs after age four, and the fact that despite the rise of mobile, parents still view television as the more “educational” medium.
Amy Jordan then took the podium to moderate the first session about finding and creating great content for kids.
Debra Sanchez, CPB, spoke about the implications for mobile: when parents hand their devices off to their kids, they are essentially opting out of this experience.
Activate parent groups in school environment to engage together and learn together with children abt apps and games. #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
Use report to partner with schools & teachers to make mobile products for extended learning at home (during snow days!). #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
David Kleeman, SVP of Insights at PlayCollective, offered a provocative commentary on the quality of media available to kids as “educational,” and pointed out that many children find educational value and meaning in content that may not be explicitly designed as such.
Seeta Pai from Common Sense Media discussed findings around parents choices and the evaluation of media products. She mentioned their ratings for parents, and graphite.org, their new ratings site for educators.
Melina Bellows of National Geographic Kids shared her experience in making science facts fun to learn, and provided us all with the factoid that none of us will forget:
A stat from the report that surprised many in the audience: very few parents surveyed think of Minecraft as educational.
Lisa Guernsey moderated the second session of the day to discuss some of the ethnic and socioeconomic findings of the report, and the issues of access and equity.
Use of smartphones for banking in low-income families-implication for making high-qual mobile media for kids? -Vicki Katz #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
Many here say educ. media must also be "fun"; I disagree - must be *engaging*. Dealing w/tough issues not always fun. #familiesandmedia— David Kleeman (@davidkleeman) January 24, 2014
KevinClark - how home-learning ecosystem connects to transmedia. (And snow days!) #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
Hispanic families spent more time in joint media engagement than other minority groups in our research - Lori Takeuchi #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
The mobile device for many people is a "lifeline" 43% of Latino families used mobile through joint media engagement #familiesandmedia— Jason Yip (@jasoncyip) January 24, 2014
Need to clarify for #familiesandmedia - I am not against curriculum based media, just when that is all that's offered. Pt. 1 of 2...— David Kleeman (@davidkleeman) January 24, 2014
Yes, under-served kids need curriculum-based media to catch up, but if it isn't relevant, they'll tune out. #familiesandmedia pt 2 of 2...— David Kleeman (@davidkleeman) January 24, 2014
The Jetsons taught us everything we needed to know about technology! Spend money on children, media & learning? #familiesandmedia— Tech Kids Unlimited (@TechKidsU) January 24, 2014
Ed Greene - need to develop professional learning initiatives to scale ind projects in local communities. #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
Where are the studies on the evidence of learning in iPad apps, & how to get this info to families? -Michelle Riconscente #familiesandmedia— Cooney Center (@CooneyCenter) January 24, 2014
Melvin Ming, CEO of Sesame Workshop, introduced FCC Commissioner Jessica Rosenworcel.
"From parenting to policy making ..." FCC commissioner Jessica Rosenworcel connects #familiesandmedia research to national implementation.— Cooney Center (@CooneyCenter) January 24, 2014
Commissioner Jessica Rosenworcel of the FCC delivered the keynote address. You can read her remarks here.
Rosenworcel - the question is not will kids learn from new, digital media; they will. The question is what they can learn. #familiesandmedia— David Kleeman (@davidkleeman) January 24, 2014
FCC commissioner's phone "usually works" -- so use it says Rosenworcel#familiesandmedia— Warren Buckleitner (@buckleit) January 24, 2014
The final session wrapped up the Forum by gathering action items to create change in digital media and access for all children.
We’re thrilled to see that the report has been covered by a variety of news outlets:
- Screen Time Study Finds Education Drop-Off | New York Times
- 2 to 4 year olds are most frequent users of educational media, study finds | Washington Post
- Do tablets teach? Parents see mobile devices as underachievers, study finds. | Christian Science Monitor
- Survey: Kids’ educational media diets still dominated by TV | USA Today
- Cooney study leaves new questions for educational media creators | Kidscreen
- How Do Parents Think ‘Educational’ Screen Time Affects Learning? | Mind/Shift
- 8 Surprising Facts About How Kids Learn From Screen Time | Forbes