Public Media Development and Marketing Conference 2022
19 - 21 Jul 2022 | Category: Cooney Center presenting
The Public Media Development and Marketing Conference (PMDMC) is public media’s largest conference devoted to issues surrounding revenue generation, marketing, and management. This year’s conference meets in Chicago.
Cooney Center Senior Fellow Elizabeth Rood will speak on a panel on July 20 at 3:30 pm to share findings from our Next Gen Public Media research:
New Platforms & New Audiences: Engaging Gen Z for Long-Term Sustainability
Public media stations across the country are launching projects and initiatives to engage a long-neglected audience – the Missing Middle or Gen Z tweens/teens who have graduated from PBS Kids programming. Stations are experimenting with new production models to meet these younger audiences where they are – on TikTok, in podcasts, and other non-traditional content platforms. How can stations use these new initiatives and platforms to “patch” a leak in our audience and (eventual) donor pipeline for long-term sustainability?
With:
Kay Coz, Director of Institutional Giving, The WNET Group
Amanda Granger, Director of Community Engagement, The WNET Group
Anne Guttridge, Associate Producer | Twin Cities PBS/TPT
Elizabeth Rood, Senior Fellow, Joan Ganz Cooney Center
Amanda Granger, Director of Community Engagement, The WNET Group
Anne Guttridge, Associate Producer | Twin Cities PBS/TPT
Elizabeth Rood, Senior Fellow, Joan Ganz Cooney Center
