The Next Gen Public Media Toolkit for Stations was created as a resource for public media professionals interested in creating or improving their efforts focused on tweens and teens. Many tween and teen efforts are cross-departmental (including education, newsroom, production, engagement, etc.), and the tools and tips here are intended to be applicable with diverse teams.
The toolkit is organized into three sections to help you navigate to the tools you need:
- Making the case for focusing on tweens and teens
- Setting the strategy that fits your station’s priorities
- Building the program around best practices from the field
Across these sections, you will find tools to ensure a coherent strategy that leverages your station’s assets and priorities. A database of youth-focused projects from stations across the country provides examples and inspiration for what this work can look like in action.
