Tag Archives: sesame workshop

17 result(s)

Building Together on 10 Years of Innovation and Research

by Catherine Jhee
December 6, 2017

Attention all designers, developers, and researchers: Almost 50 years ago, Joan Ganz Cooney submitted a proposal to the Carnegie Corporation that led to the creation of Sesame Street. Inspired by a conversation with Lloyd Morrisett about how children were so captivated by television that they were effortlessly learning advertising jingles, … 







Publishing a Digital Magazine for Kids: The Making of Sesame Street’s S’More (Part 2 of 2)

by Paul Roberts
July 31, 2014

This past spring, our colleagues at Sesame Workshop Publishing launched S’More, a new online magazine for kids 2-5. Last week, we got a look into some of the research that informed their publishing decisions; here, they share a glimpse into the production process. Technical Development by Paul Roberts, Manager, Digital … 







Merging Past, Present, and Future into So Much S’More: The Making of Sesame Street’s First Digital Magazine (Part 1 of 2)

by Betsy Loredo
July 24, 2014

This past spring, our colleagues at Sesame Workshop Publishing launched S’More, a new online magazine for kids 2-5 that is a more interactive experience than a traditional “magazine.” We invited them to share the process with us in a two-part series that looks at the research that informed their publishing … 







Joan Ganz Cooney: Our Founder and Mentor Is Honored at Sesame Workshop’s Gala

May 29, 2014

Last night, Joan Ganz Cooney was honored at Sesame Workshop’s Annual Gala.  This is the first time that Joan, who co-founded the Children’s Television Workshop 45 years ago and remains Chair of the Workshop’s Executive Committee, was honored by her colleagues.  It won’t be the last honor conferred—though Joan, who … 







Joan Ganz Cooney, founder of Sesame Workshop, Interview

by Laura
February 22, 2012

Neil Shapiro, of New York City’s WNET13,recently interviewed Joan Ganz Cooney, the founder of the Sesame Street and co-founder of The Joan Ganz Cooney Center, for the Pioneers series.  The Center applies Ms. Ganz Cooney’s ground breaking 40 year old question, “How can emerging media help children learn?” by bring it into … 







The SpongeBob Hoopla

by Jennifer Kotler, PhD
September 22, 2011

Yes, this is another piece about the SpongeBob study. I wanted to provide my thoughts on it both from a scientific research perspective, but also as someone who has to help make production decisions even when there is not enough time and resources to do a thorough scientific study. Often … 







Reflections on the Learning from Hollywood Forum: Storytelling and Collaboration

by Makeda Mays Green
June 22, 2011

Makeda Mays Green is the Director of Education and Research for Digital Media at Sesame Workshop. We were lucky to have her join us in LA for the Leadership Forum in May. She shares her thoughts on the event and some of her favorite takeaways.   The “Learning from Hollywood” … 







Heads-Up, Media Producers: Families Still Matter Most in a Digital Age

by Michael H. Levine, Ph.D.
June 7, 2011

This piece originally appeared in the Huffington Post.   On Tuesday, June 7, the Joan Ganz Cooney Center at Sesame Workshop will present a report at the E 3 Expo in Los Angeles that may surprise media designers and cause policymakers to step back from their current concerns about kids’ … 







Then and Now

by Lewis Bernstein
May 4, 2011

This post was written for the Learning at Hollywood Forum that took place at USC in May 2011.   My hope for this forum is that it helps realize, in some concrete way, the vision of the Joan Ganz Cooney Center. At this moment in time — the birth of … 







Producing and Researching Transmedia with The Electric Company’s Prankster Planet

by Mindy Brooks
May 2, 2011

Today, The Electric Company will re-launch its third season with an all new transmedia story, “The Adventures of The Electric Company on Prankster Planet.”  Airing in a new segment at the end of the TV series and a new area of the website, this transmedia story engages and immerses participants …