Why does the rain fall down instead of up? How parents support science learning, and how media can help.

In Jackson, Mississippi, researchers visited a family of seven (including a niece and nephew), headed by a stay-at-home mom in her 20s. During the visit, the children sat around the mom as she described their latest learning activities, including 1-on-1 homework time and making “slime.” One activity—planting a seed in the yard in front of their apartment building—garnered a lot of excitement. Here’s how the mom described her family’s experience.

“[My son] wanted to know, ‘How did that tree get in the ground?’ … What I did was, like, when I was in school with my teacher, we grew a plant. So that’s what we’re doing in my house now, growing a plant, so he can see. I told him it wouldn’t get as big as the trees are, but he could see it grow.

I Googled ‘How to plant a plant’… to make sure that I was doing it right. I hadn’t done it in a while, so I wanted to make sure it would sprout. … Google always leads you to YouTube. So we looked at a video showing us how different people started planting different types of things, and how to take care of them. … I wanted to make sure that it was getting everything that it needed.”

EDC photo/Burt Granofsky

Science-related media have the potential to engage and support families in exploring science together, but are families using media for this purpose? A new study examined the ways that families think about and engage young children in science, and how they use science-related media to support these efforts. The study was conducted by EDC and SRI International and commissioned by the U.S. Department of Education’s Ready To Learn initiative, led by the Corporation for Public Broadcasting and PBS. It included a nationally-representative survey of over 1,400 parents and caregivers of 3- to 6-year-old children, and interviews with 65 parents.

Findings from the survey suggest that most parents feel responsible for helping their children learn, and that they do so daily. Most parents feel very confident helping their young children learn social and behavioral skills, math, and literacy. But only about half of parents—and even fewer low-income parents—feel very confident helping their children learn science.

Not only are parents less likely to be very confident in doing science with their children, they are also less likely to do science with their children daily, compared to other skills. When asked about learning activities they do with their children, parents were most likely to report that they read, involve their children in chores, and work on math concepts with their children every day; far fewer parents report doing science learning activities daily. Many parents, especially low-income parents, say that more ideas and resources would help them to do more science with their children.

EDC photo/Burt Granofsky.

Media could fill that need. Close to two-thirds of parents reported that their child had watched science-related TV shows or videos weekly or more often in the past month, and about half of parents said their children played science-related apps or video games about science weekly or more often.

Based on these findings, we offer some suggestions for media producers—and others who develop resources for families—to help families with young children explore science together.

Finding: Fewer parents are confident in their ability to help children learn science, compared with literacy, math, and social skills.

If families think science is hard, they may not do it. We know from prior research that media can play a role in helping parents support their young children’s learning—especially for parents who are less confident about their abilities to help their children. Here are three ways media can help overcome this confidence barrier.

  • Show that science is fun. For example, playfully pushing a cart down a hill or joyfully banging on pots and pans to see which ones are louder when hit with a wooden spoon.
  • Explore, don’t answer. Children ask a lot of science questions, and adults may feel intimidated when they can’t answer them. For example, parents in our study described their children asking questions such as, “Why does the rain fall down instead of up?” and “Do trees breathe?” Media can flip the script by showing adults and children exploring together—observing, collecting data, and sharing their ideas about the how and why of things. It is important for parents to see that science learning is not about providing answers; it’s about discovering together.
  • Provide relatable family science role models. Families engaged in science activities in TV shows and games should represent the racial, ethnic, cultural, and geographic diversity of the target audience. For example, not all families may be able to collect insects in their backyards, but nature can be found in a single tree, or a patch of dirt by the sidewalk.

EDC photo/Burt Granofsky.

Findings: Nine out of ten parents report doing learning activities with their children daily. About half of parents report doing science-related activities with their children daily. Parents indicated that easy-to-do ideas for science activities would help them do more science.

Media can model or encourage everyday ways to engage children in science. Media can also remind families that they probably already do science without realizing it.

  • Show that science is everywhere. Science doesn’t require special supplies or set-up. Media can show characters listening for birds while running errands, building with empty cartons and containers, or exploring rolling and sliding with a piece of cardboard and different-shaped household objects.

Finding: Most parents do not feel that their child is learning science from media.

Our interview data suggest that parents may not always recognize the educational value of science media. Clear science content may help parents recognize and support what their children are learning. Here are three research-based strategies.

Finding: About 30% of parents do not talk to their child about connections between science media and science in everyday life.

Media can support these conversations by providing discussion prompts for parents and children to use during or after the episode or game. Here are three tips for writing discussion prompts.

  • Keep conversations open-ended. Focus on topics that are interesting to children, rather than on specific facts. For example, identify each family member’s favorite colors on objects around you.
  • Encourage children to relate content to something else they have done or observed, since prior knowledge improves children’s comprehension. For example, “That episode/game was about plants. What plants do we see around where we live?”
  • Launch related explorations in the real world. For example, a prompt might state, “This episode/game was about how the parts of a plant help it grow. Let’s find (or draw) a plant and look for its different parts.”

Media have a strong potential to support science learning at home. Families are already using science media, although they may not consider its educational value. If crafted intentionally, science media can engage parents in co-learning with their children, boost parents’ confidence in doing science, and suggest ways to continue learning off-screen.



Claire Christensen is an education researcher at SRI International in the Center for Learning and Development. Her research focuses on the use of educational media to promote STEM and social-emotional learning in young children. She is particularly interested in the features of educational media that support learning. She earned her Ph.D. In community and prevention research from the University of Illinois at Chicago.

Megan Silander is a researcher at the Education Development Center’s Center for Children and Technology. She conducts research on the use of digital tools and media to increase capacity to support children’s learning, both in and out of school. Her recent research has focused particularly on under-resourced families’ use of media and technology to support their children’s learning in the home, including research conducted for the US Department of Education’s CPB-PBS Ready To Learn initiative. Megan holds a Ph.D. in education policy from Teachers College, Columbia University.

Tiffany Maxon is a researcher at the Education Development Center’s Center for Children and Technology. She has a strong interest in media’s capacity to educate young children and to influence their lives, especially through nationally and internationally disseminated properties. Tiffany earned her Master of Education in Human Development and Psychology from the Harvard Graduate School of Education, and received dual Bachelor of Arts degrees in Cinema & Media Studies and East Asian Languages & Civilizations from the University of Chicago.

Jaime Gutierrez is a researcher at the Education Development Center’s Center for Children and Technology in New York, NY. He has a deep knowledge of early childhood learning through his experiences teaching young children. He has worked in a variety of early childhood education settings, focusing on children aged three to seven. His main research interests are in study design and implementation, qualitative research, STEM education, and the use of technology as a tool to support learning for young children and adults, with a focus on working with families and educators in low-income communities.

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