Please Vote for Our SXSWEdu 2021 Panel!

It’s that time of year again – time to vote for your favorite SXSW EDU 2021 panels. We’re disappointed not to be able to share tacos with you in Austin, but we’re very excited to talk about why tweens and teens are public media’s “missing middle” audience, the challenges of reaching these kids, and potential opportunities for public media. And, as if that weren’t enough for you, we’re having this conversation with public media luminaries Deb Sanchez, Senior Vice President, Education and Children’s Content at the Corporation for Public Broadcasting, and Milton Chen, Senior Fellow and Executive Director, Emeritus of the George Lucas Educational Foundation.

The SXSW EDU panel selection process relies on input from the community – that’s where you come in! To vote, please visit and log in or create an account. You can find our proposal here.


While most young kids watch PBS, they leave public media behind in their tween and teen years. But youth still need engaging and educational content as they form their identities, opinions, and sense of purpose. With its mission to inform and educate, public media must envision a future in which young people are equipped with the knowledge and skills to build the world they want to live in. We’ll discuss our latest research and how public media can serve this “missing middle” audience

  1. Attendees will learn about the landscape of youth media practices based on new research from the Joan Ganz Cooney Center
  2. We will discuss emerging opportunities for public media to reach young audiences that have been uncovered through the research
  3. We will share some of the innovative projects that public media organizations have been doing to create media by, with, and for tween & teen audiences



We hope that you will vote for our proposal—please spread the word! And please let us know if you’ve got a panel proposal that we can support too by sharing a comment here or reaching out via Twitter or Facebook.

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