Understanding Youth: A Prerequisite for Creating Programs By/With/For Tweens and Teens

Public media has the potential to play a powerful role in the media landscape for tweens and teens. With the By/With/For Youth: Inspiring Next Gen Public Media Audiences project, the Joan Ganz Cooney Center conducted focus group interviews with tweens and teens across the country in order to better understand how young people are engaging with media today in order to help public media better serve this young audience.

The key to success will be in understanding this young audience. Given the ever-evolving technologies that youth use and the ways that technology and media have shifted young people’s experiences, this research brief aims to support stations as they prepare responsive approaches to working by/with/for youth.

Download Understanding Youth: A Prerequisite for Creating Programs By/With/For Tweens and Teens here.

Watch Understanding Youth: A Prerequisite for Creating Programs By/With/For Tweens and Teens, featuring Jason Yip, associate professor of digital youth at The Information School at the University of Washington and Director of KidsTeam UW, as he shares insights on participatory co-design of new technologies with youth, including equity-based strategies for relationship-building and adult roles of facilitation and support.