Content and Platform Innovation with Youth

Public media has the potential to play a powerful role in the media landscape for tweens and teens. With the By/With/For Youth: Inspiring Next Gen Public Media Audiences project, the Joan Ganz Cooney Center conducted focus group interviews with tweens and teens across the country in order to better understand how young people are engaging with media today in order to help public media better serve this young audience.

When it comes to digital content production, distribution, and experimentation, youth can be invaluable partners. As creators and consumers of digital culture, they are often at the leading edges of technological trends. Even as they may still be developing the skills needed to navigate these complex media ecosystems, they have valuable content and platform-specific expertise to share. This research brief offers key insights that will help public media stakeholders learn more about how young people are engaging with media—including how they find what to watch, and what they would like to see more of in the media that is available to them.

Download Content and Platform Innovation with Youth here.

Watch By/With/For Youth: Content and Platform Innovation with Youth, featuring Dr. Yalda T. Uhls, professor at UCLA and founder of The Center for Scholars and Storytellers, and members of the Center’s youth engagement team as they share insights about ways in which adults and youth can co-design innovative media projects.