Their first publication, Kids and Games: What Boys and Girls are Playing Today, shows a significant increase in kids’ online gaming and social media usage. 90 Percent of tweens are playing games online, with mobile and social media use on the rise, as well. The report includes over 80 gaming charts and outlines key trends and companies. Survey data was collected from over 5,000 kids across the United States.
– Social Networking: Social Networking is increasingly prevalent in children’s lives. Facebook is now the favorite website among tween (8-11) boys and teen (12-15) girls.
– Key Demographic and “Sweet Spot”: Online games dominate for boys and girls ages 8-11. 91% of tween boys and 93% of tween girls play games online.