Monthly Archives: December 2019

The Power of an Idea

by Vartan Gregorian
December 18, 2019

In the annals of American philanthropy, the most successful endeavors usually come out of a confluence of vision, expertise, and financial support. This is the case in the development of the world’s most beloved educational television program, Sesame Street. It was Joan Ganz Cooney who came up with the revolutionary idea to harness the power […]

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Carrying a Vision Forward

by Jeffrey D. Dunn
December 15, 2019

When Joan Ganz Cooney began her study, I don’t think she could have imagined that the path she started down would one day become the longest street in the world. Her 1966 report is much more than a treasured heirloom in the Sesame family. In many ways, it’s our sacred text: the starting point from […]

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A Timely Experiment in Television and Education

by Lloyd Morrisett
December 10, 2019

In the spring of 1966, Joan Cooney completed her landmark study of television and early education for the Carnegie Corporation. It was entitled The Potential Uses of Television in Preschool Education. The 1960s created a climate for social change and encouraged people to seek it. Television had become the medium with the greatest reach but […]

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A Letter from Joan Ganz Cooney

by Joan Ganz Cooney
December 9, 2019

You may have heard that television programming in the 1960s was called a “vast wasteland.” by then-FCC Chairman Newton Minow. From the beginning, Lloyd Morrisett and I were both convinced that television – which was capturing the attention of children as nothing else was – did have the power to educate as well as to […]

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The Report that Started It All

by Catherine Jhee
December 6, 2019

The Joan Ganz Cooney Center at Sesame Workshop is thrilled to present a newly reformatted version of Sesame Street co-founder Joan Ganz Cooney’s still-relevant 1966 report to the Carnegie Corporation of New York. The Potential Uses of Television for Preschool Education made a convincing case for the power of television to prepare children, particularly in underserved communities, to […]

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